The worst time of the year is......drum roll please......is November through January, due to competitive buying and then the start of the new school year with uniform purchases and stationary (please buy extra extras because you might need it, perhaps).
Coming from a retail and a sales driven background, the retailers make a killing this time of the year.
Competitive buying, the buying patterns are almost always the same, which is based on;
1) What did other people buy their children last year and competitively speaking, how did you as the buyer (note I did not say parent, but the term buyer was used) stand-up to them last year? What are they buying this year and can you be "cooler" and get more for less.
2) Can you out do last year, but spend less.
3) What did I not get as a child that I can now give to my children.
Less is more, never. Each generation creates these "Want monsters". Each generation of parents think and say the same thing, which is "I am going to give my children everything I never had", which is a huge huge huge mistake.
Mistakes like these, for this new generation of parents and future generations is that we all create a "Want monster" that becomes bigger and bigger until we have all been chomped up by our monsters.
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